Positioning and branding decide how customers perceive your business long before they ever speak to you. Most early-stage entrepreneurs compete on price or features because they have never clearly defined who they serve, what makes them different, and why a customer should choose them. This module fixes that.
Participants learn how to define a sharp market position, identify the specific customer they are best suited to serve, and translate that into a clear, consistent brand — name, voice, visual identity, and messaging — that builds trust and commands a premium. The workshop is built around realistic Ontario small-business conditions: crowded local markets, limited budgets, and the need to stand out without a large agency.
Course Content
Ratings and Reviews
Mher
The course is fast paced and has all of the necessary information to learn and understand how to work on the branding and positioning of a newly established business, and the importance of having consistency when working (even outside of branding). Would recommend!
quick and to the point