Positioning and branding decide how customers perceive your business long before they ever speak to you. Most early-stage entrepreneurs compete on price or features because they have never clearly defined who they serve, what makes them different, and why a customer should choose them. This module fixes that.
Participants learn how to define a sharp market position, identify the specific customer they are best suited to serve, and translate that into a clear, consistent brand — name, voice, visual identity, and messaging — that builds trust and commands a premium. The workshop is built around realistic Ontario small-business conditions: crowded local markets, limited budgets, and the need to stand out without a large agency.
Course Content
Pricing and Brand Positioning
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Customer Experience as Branding
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Low Cost Branding Strategies
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Positioning Exercise
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Module 1A 30-Day Action Plan Checklist
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Case Studies Module 1A
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Final Q & A
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Module 1A – End of Course Assessment
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The course is fast paced and has all of the necessary information to learn and understand how to work on the branding and positioning of a newly established business, and the importance of having consistency when working (even outside of branding). Would recommend!