Module 1D – Free Tools for Marketing

This workshop introduces entrepreneurs to practical free and low-cost digital tools that can immediately improve marketing, branding, content creation, customer communication, lead generation, and business organization. Participants will learn how to reduce costs while increasing efficiency using tools already available online.

The session focuses on tools relevant to early-stage Ontario businesses operating with limited budgets and limited staff capacity. The module demonstrates how to replace manual tasks with automation, improve professionalism, and save significant time across social media scheduling, graphic design, CRM, email marketing, AI-assisted content creation, analytics, and workflow management.